Artificial intelligence, or AI, was perhaps the buzzword at the trade fair. Accenture chief executive Yves Bernaert sees a future in which companies are run by AI. A world not with the Internet of Things, but the Internet of Thinking. Thanks to technology, our physical world is becoming more intelligent. With biometric and other sensors and AI, we can measure and analyse in detail the location of a user and that user’s state of mind.
The necessary infrastructure does not yet exist, but this situation could change enormously within a couple of years. For example, smart speakers can be found in many Dutch households today, and they will certainly not be the last smart devices to invade our homes. It is not only our households that are being filled with ever more smart devices, public spaces will also undergo a similar development.
Take for example face-recognition software, heart rate measurements, social posts and your other digital footprint. Big brother is closer than ever. Microsoft president Brad Smith argued at the fair (and rightly so) for government regulation of face-recognition technology.
Microsoft showed us all the trade floor that a good smile does not always yield a positive result: AI estimates our age to be three years higher than our actual age when we laugh. Painful perhaps, but not as confrontational as an AI that displays a fatigue percentage on the screen based on our facial expression. Not only impressive, but also highly interesting when you realise that start-up Affectiva wants to use similar technology to analyse fatigue among car drivers. AI was discussed in every branch of our sector, including the creative branch.