The general director of a large multinational enters the presentation room in a hurry. Busy dealing with the latest emails to arrive on his iPhone. “Sorry to be late! I’m busy and only have 40 minutes for your presentation because I got to take a call afterwards. We are in the middle of a huge acquisition!”.
We begin our presentation feeling rather tense. Forty minutes is much too short for what we have to say and we have far too many slides for that space of time. Nevertheless, we start and race through our story. During the presentation, we notice that the director is not really paying attention. Feeling annoyed, we find ourselves outside the headquarters again at 5 past 12. It felt like we wasted our time. And our client’s as well...